WHOLESALE SELECTIVE PROFESSIONAL HAIR CARE PRODUCTS | SELECTIVE SHAMPOO | SELECTIVE CONDITIONER | SELECTIVE MOUSSES
Wholesale Selective Professional Hair Care Products, Shampoo & Conditioner
We supply Selective Professional hair care products at wholesale prices for salons, retailers, and distributors. Our bulk catalog covers the full Selective range — including OnCare shampoo and conditioner, A-Keratin treatments, NOW styling mousses, and Direct Color semi-permanent colour. In addition, every order is backed by genuine stock, competitive pricing, and reliable global distribution.
Why Stock Selective Professional? Italian Professional Haircare Since 1994
Selective Professional is a Made in Italy brand with a complete range dedicated to hair care and beauty, built around the philosophy “beyond beauty, beyond salon” . The brand belongs to Tricobiotos and has established itself among the top professional haircare manufacturers worldwide, with distribution across Europe and beyond . As a result, stocking Selective Professional means stocking a brand with genuine Italian heritage, professional credibility, and growing international demand.
Key takeaways
Full Selective range in one wholesale catalog: OnCare, A-Keratin, NOW styling, Direct Color
Best-selling lines include OnCare Refill, OnCare Scalp, and A-Keratin
Made in Italy; distributed internationally through professional channels
Partner support: product knowledge, marketing materials, and flexible ordering
Selective Professional Wholesale Best Sellers
| Product | What it does | Ideal for |
|---|---|---|
| Selective OnCare Refill Volumising Shampoo | Thickening and volumising shampoo for fine hair | Fine, limp, or thinning hair |
| Selective OnCare Scalp Purifying Shampoo | Purifying shampoo for oily and dandruff-prone scalps | Oily scalp, dandruff control |
| Selective A-Keratin Shampoo Maintenance | Nourishing shampoo with Andiroba oil | Dry, stressed, or keratin-treated hair |
| Selective OnCare Smooth Conditioner | Hydrating, shine-boosting, and restructuring conditioner | Dry, frizz-prone, or damaged hair |
| Selective NOW Up TP 230° Heat Protection Spray | Thermal protection spray for all hair types | Heat styling, blow-drying, flat-ironing |
Top-selling product lines
Selective OnCare — the core care range covering Refill (volumising), Scalp (purifying and anti-dandruff), Smooth, Repair, and Daily variants .
Selective A-Keratin — keratin-enriched care and styling range including shampoo, conditioning mask, and anti-frizz lacquer .
Selective NOW — styling range including heat protection spray, Ocean Touch beach-look spray, and mousses .
Selective Direct Color — semi-permanent direct dyes lasting up to eight washes .
Complete Selective Professional Wholesale Catalog
Selective Shampoo: OnCare Refill Volumising Shampoo (275 ml, 1000 ml), OnCare Scalp Purifying Shampoo (200 ml, 950 ml), OnCare Smooth Shampoo, OnCare Repair Shampoo, OnCare Daily Shampoo, A-Keratin Shampoo Maintenance, Hemp Moisturising Shampoo (100 ml, 1000 ml), Hemp Soothing Shampoo for Sensitive Scalp (1000 ml), ONC Color Block Color Stabilising Shampoo (275 ml, 1000 ml), ONC NoYellow Shampoo (1000 ml), ONC Black Shampoo (1000 ml), Risana Restructuring Shampoo SLES-free (275 ml)
Selective Conditioner: OnCare Smooth Conditioner (250 ml), OnCare Repair Conditioner (250 ml), OnCare Refill Volumising Conditioning Balm (250 ml, 1000 ml), A-Keratin Conditioning Mask, Hemp Moisturising Conditioner (100 ml, 200 ml, 1000 ml), ONC Color Block Color Stabilising Conditioner (250 ml, 1000 ml), ONC NoYellow Conditioner (250 ml, 1000 ml), ONC Black Conditioner (250 ml, 1000 ml), All in One Leave-In Conditioner (150 ml)
Selective Mousses & Styling: NOW Up TP 230° Heat Protection Spray, NOW Ocean Touch Modelling Spray, OnCare Refill Volumising Foam Spray Treatment (200 ml), A-Keratin Anti-Frizz Lacquer (100 ml), Blow Volumizing Ecohairspray
Selective Treatments & Masks: OnCare Refill Treatment with Filler Effect (10 x 15 ml), OnCare Scalp Purifying Anti-Dandruff Treatment (100 ml), A-Keratin Conditioning Mask, Hemp Moisturising Conditioner (concentrated 100 ml)
Selective Colour: Direct Color semi-permanent dyes (up to 8 washes), Colorevo permanent cream colour, Oligo Mineral Cream colour
Global Distribution You Can Rely On
We distribute Selective Professional wholesale stock across Europe, North America, Asia, Australia, with logistics partners selected for prompt delivery and consistent supply. Moreover, regional branches allow us to adapt quickly to local demand.
Wholesale Pricing & Margin Potential
We price Selective Professional products to let salon and retail partners protect profitability while offering clients the professional standard they expect. Consequently, you get competitive wholesale rates with genuine stock and no compromise on authenticity.
Partner Support: Before and After the Sale
Product knowledge training — we train your team on the OnCare, A-Keratin, and NOW ranges, including hair-type matching and scalp condition diagnosis, so they can advise clients confidently and drive sales.
Marketing support — promotional materials and customized strategies to boost visibility for Selective Professional lines in your salon or store.
Flexible ordering and stock management — tailored services that adapt to demand, seasonal trends, and retail assortment needs across the full range.
Long-Term Partnership Benefits
Exclusive promotions — partner-only deals and bulk discounts on Selective Professional ranges
New product launches — early access to new Selective releases
Dedicated support — a responsive team that acts on your feedback
Frequently Asked Questions
What is the minimum order quantity for Selective Professional wholesale?
Negotiable
Which regions do you deliver to?
Europe, North America, Asia, Australia
What is the difference between OnCare and A-Keratin?
OnCare is the core care range, covering volumising, purifying, smoothing, and repairing variants for specific hair and scalp needs. A-Keratin, by contrast, focuses on keratin-enriched formulas for strengthening and smoothing, including shampoo, conditioning mask, and anti-frizz styling products .
Does Selective Professional offer mousses for styling?
Yes — the NOW styling range includes mousses and sprays for volume, texture, and heat protection, while the OnCare Refill line includes a volumising foam spray treatment for fine hair .
Is Selective Professional made in Italy?
Yes — the brand is Made in Italy and belongs to Tricobiotos, with production and research facilities based in Italy .
Is training and marketing support included for partners?
Yes — product knowledge training, promotional materials, and customized marketing strategies are part of the partnership. Furthermore, dedicated account support is available for larger partners.
Start Your Selective Professional Wholesale Order
Bring Selective Professional hair care products, shampoo, conditioner, and mousses to your shelves with a distributor that combines competitive pricing, genuine stock, and reliable global logistics.
